Paris Hilton joins Paul Mitchell as global ambassador in a campaign that blends glamour, innovation, authenticity and cruelty-free values.
Paris Hilton has been chosen as the new global ambassador for Paul Mitchell, cementing an alliance that unites glamour, tradition and innovation in the world of haircare. The campaign, photographed by Giel Domen and Kenneth Van de Velde, will roll out across digital platforms, social media and the brand’s retail points.
“Hair has always been part of my identity. I’ve always loved being blonde, it’s a form of expression. I look for iconic brands, with quality and real values, and Paul Mitchell represents all of that: it’s family-owned, cruelty-free and philanthropic,” Hilton said.
The star recalled using the brand from a young age and highlighted products such as the Multitasking Dry Shampoo, Dry Conditioner Spray and Texturizing Spray, which take centre stage in the new campaign led by stylist Sienree Du, trained at the Paul Mitchell School.
For her part, Michaeline DeJoria, CEO of Paul Mitchell, noted that this collaboration comes at a key moment of global growth: “We’ve spent years strengthening the brand and now we want to connect with new generations who didn’t grow up with Paul Mitchell. Paris Hilton is iconic, fun, and resonates both with loyal clients and a younger audience.”
The strategy aims not only at reach but also at conveying shared values: authenticity, innovation and a commitment to animal welfare. In addition, the campaign reinforces the XO Your Pro initiative, which celebrates the unique bond between stylists and their clients.
With this partnership, Paul Mitchell reaffirms its legacy of more than 45 years in the industry, now with the glamorous and timeless touch of Paris Hilton.
