The house pays tribute to its Parisian spirit with ‘From Paris With Love’, fronted by Paris Hilton and Spanish model Jon Kortajarena.
Paris Hilton takes centre stage as the face of Karl Lagerfeld’s Autumn/Winter 2025 campaign, aptly titled ‘From Paris With Love’. The concept celebrates a witty dialogue between Hilton’s irreverent personality and the Parisian heritage of the house, merging glamour, sophistication and attitude.
Hailed as one of the great pop culture sensations of the 2000s and a pioneer of the influencer phenomenon, Hilton defined an era with her unforgettable looks — from the sequin dress she wore on her 21st birthday to the legendary Juicy Couture tracksuits. Two decades on, she adds to her status as a fashion icon her roles as entrepreneur, mother and social activist.
The campaign also features Spanish model Jon Kortajarena, who appears alongside Hilton as a masculine counterpoint, amplifying the international and refined aura of the project. His presence brings a balance of classic elegance and contemporary sensuality, perfectly aligned with the house’s legacy.
CEO Pier Paolo Righi highlighted the natural synergy of the collaboration: “She and Karl have both defined eras in their own way.” Hilton herself added: “I have always admired his rebellious spirit. To be part of Karl’s universe, in a campaign that celebrates individuality and fun, feels like a natural fit.”
Shot in black and white by Chris Colls, in his third collaboration with the brand, the campaign encapsulates Lagerfeld’s aesthetic codes with a modern spirit. The unveiling will take place on 1 October at Paris Fashion Week, cementing Hilton as an eternal icon of fashion.
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