Pete Davidson becomes Reformation’s ‘Ideal Boyfriend’

This Valentine’s Day, the comedian and actor teams up with Reformation as the face of the “ideal boyfriend”, a concept that has captivated influential women and pop culture alike.

Known for his eccentric and charismatic personality, Pete Davidson has transcended beyond comedy, becoming a true style icon. With a series of high-profile romances, including Kim Kardashian and Emily Ratajkowski, Davidson has made it clear that he is much more than a comedy star, solidifying himself as a key figure in this collaboration with the brand.

In the campaign images, Davidson wears Reformation’s iconic jeans and boxer briefs, pieces that not only define the brand’s aesthetic but also embody the concept of “100% boyfriend material”, reflecting the spirit of the brand. This collection, a reinterpretation of the classics, places emphasis on comfort, versatility, and especially sustainability. As Reformation states in their motto, “Being naked is the most sustainable option. We’re number two”, a statement that not only reimagines style but also reinforces the brand’s commitment to environmental care.