Porsche launches its new electric campaign with David Guetta

Porsche unveils its ‘Speed of Light’ campaign in Dubai alongside David Guetta, showcasing the new Macan Turbo and Taycan Turbo GT in a futuristic spectacle.

The German brand has launched ‘Speed of Light’, a cinematic campaign in collaboration with DJ David Guetta to present its latest electric vehicles. The Porsche Macan Turbo and Taycan Turbo GT with the Weissach package take centre stage in an impressive laser light show, accompanied by the Future Rave remix of “Titanium,” one of Guetta’s biggest hits.

The film features the cars drifting in sync at the Mohammed Bin Rashid Al Maktoum Solar Park, an iconic location with a towering solar structure set to power two million homes by 2030. This setting highlights the electric capabilities of the vehicles while reinforcing Porsche’s message of innovation and sustainability.

In addition to the main film, Porsche has released three behind-the-scenes episodes showcasing the production process and Guetta’s involvement. “I love this combination of tradition and looking forward to the future,” says the DJ.