Prada transforms Capri into a summer paradise with its Spring 2025 campaign, blending fashion, landscape, and unique sensory experiences.
No Prada advertising campaign lives solely on billboards or in print magazines. For Spring 2025, the Italian luxury brand sails to the exclusive island of Capri to recreate its ‘Days of Summer’ campaign as part of its ongoing strategy to link advertising with real-life activations.
Prada is staging a perfect scenic takeover both on and off the shores of Lido del Faro, a beach club located in the bay of Punta Carena, in Anacapri — the quieter side of the island, known for its rugged cliffs and panoramic sea views.
Evoking an idyllic real-life setting, the coloured gozzos — the typical Italian wooden boats featured in the campaign images — are placed on the beach and moored offshore until 13 July, while a special Prada-branded platform floats in the sea.
On dry land, both at the beach club and outside the Prada boutique on the island, temporary gozzos-shaped stations offer visitors ice cream, as well as craft kits with colourful ropes — evoking the nautical theme — and Prada logo hardware to create keyrings, charms, and bag pendants.
As reported, Prada’s Spring campaign, photographed by Oliver Hadlee Pearch, featured a cast led by Hunter Schafer, Troye Sivan, and Kendall Jenner holding the season’s Prada bag while aboard a pastel-toned boat sailing on calm waters. The gozzos had already appeared in Prada stores worldwide in April, when the campaign was officially launched.
Other cast members included Lina Zhang, Julia Nobis, Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Yuliana Perez, and Liu Qingzheng.
