Ralph Lauren returns to the beach inspired by the Hamptons for his spring campaign

Ralph Lauren draws inspiration from the Hamptons for his spring 2025 campaign, blending rustic elegance with a new line of bags and modernised classic pieces.

Ralph Lauren has once again drawn inspiration from the Hamptons for his spring 2025 campaign, a place that holds a special place in his heart. The designer had already chosen this location for his spring 2025 runway show last September in Bridgehampton.

As he describes it, “The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a special light that drew artists here decades ago. It has been my home, my refuge, and always an inspiration.”

The campaign includes still images shot by Alasdair McLellan and a film directed by Jacob Sutton, capturing the natural beauty of the area. In the background, stables, polo fields, and white picket fences frame the Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren lines. The pieces feature blazers, tailored suits, and men’s shirts in blue and white tones, evoking the sky.

Additionally, the campaign introduces ‘The Ralph Bag,’ a new line of luxury bags inspired by the designer’s passion for cars, with walnut wood details and polished metals that mimic the interiors of vintage automobiles. The campaign will also be showcased in Shanghai and expanded to other cities with exclusive events.