Stella McCartney reintroduces the Falabella bag with Renée Rapp as the face of a campaign focused on sustainable fashion and modern luxury.
The conversation around sustainable luxury takes a new step forward as Stella McCartney unveils its latest campaign starring Renée Rapp, celebrating the return of one of its most iconic pieces: the Falabella bag. First introduced in 2009, the design has become a symbol of conscious fashion — and now, it enters a new era shaped by a generation redefining what luxury means.
At the centre of the campaign is the idea that luxury fashion no longer needs to rely on traditional materials. The Falabella bag stands out for its fully vegan composition, crafted without leather, fur, feathers or exotic skins. Instead, it uses innovative alternatives, including a recycled polyester lining and a signature chain made from recycled brass and aluminium. The result is a product that merges design, responsibility and desirability.
Visually, the campaign positions Renée Rapp as a disruptive force within the narrative. Her presence brings a fresh, unconventional energy that aligns with the brand’s ethos: individuality, self-expression and a rejection of outdated norms. Through her, the Falabella is presented not just as an accessory, but as a statement — one that challenges the idea that sustainability and high fashion cannot coexist.
The campaign also highlights three defining elements of the bag: its ethical construction, its versatility and its cross-generational appeal. With its instantly recognisable diamond-cut chain and soft, slouchy silhouette, the design remains both timeless and adaptable, moving effortlessly between styles and contexts.
As the demand for eco-conscious fashion continues to grow, Stella McCartney reinforces its position as a pioneer in the industry. The return of the Falabella bag is more than a relaunch — it is a clear message about the future of fashion: one where innovation, responsibility and style exist in balance.
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