Roger Vivier celebrates the Parisian spirit with its Spring 2025 campaign

Roger Vivier celebrates its Parisian heritage with ‘Un Air de Paris’, the Spring 2025 campaign starring Inès de la Fressange.

Roger Vivier strengthens its connection to Paris in its new Spring 2025 campaign, ‘Un Air de Paris’, conceived by Creative Director Gherardo Felloni and photographed by Marcin Kempski. The campaign honours the maison’s Parisian heritage, highlighting its iconic muse Inès de la Fressange, accompanied by her daughters, Violette and Nine D’Urso, as a symbol of generational dialogue.

The images, captured in vintage Parisian salons and the iconic Alexandre III Bridge, showcase the brand’s timeless elegance through crystal-encrusted mini bags and ‘boule’ heeled sandals, inspired by Vivier’s historic archives.

Additionally, the renowned Chinese actress Xin Zhilei, brand ambassador, brings an international touch, reflecting the maison’s global expansion without losing its Parisian essence.

“Paris is not just a city, it is an attitude and a state of mind. This campaign celebrates independent femininity and the evolution of Parisian style,” says Felloni.

The collection features the iconic Belle Vivier shoe, alongside new designs such as the Efflorescence Jewel Handle bag, reaffirming Roger Vivier’s ability to blend tradition and innovation with unparalleled sophistication.