Rosalía leads Calvin Klein’s Autumn 2025 underwear campaign, merging timeless elegance with modern comfort in a powerful cultural statement.
International fashion once again bows to Rosalía. The house of Calvin Klein has chosen the Spanish artist to front its Autumn 2025 underwear campaign, reaffirming her status as one of the most influential figures in global culture. Captured by fashion photographer Carlijn Jacobs, the Catalan star appears in striking images where the brand’s minimalist aesthetic intertwines with her magnetic presence.
The pieces featured reflect Calvin Klein’s vision for the season: material innovation, archival references and contemporary comfort. The Icon Cotton Modal line, with its seamless Infinity Bond waistband, leads the launch, showcasing silhouettes such as the Lightly Lined Mockneck Bralette with the High Waist Bikini and the Triangle Bralette with matching bottoms. The Heritage Cotton collection revives the brand’s vintage logo, while Perfectly Fit focuses on everyday wear and reliable support. Together, they encapsulate the house’s commitment to timeless style and functionality.
The singer revealed that Calvin Klein underwear has been a staple in her wardrobe for years, calling this project a milestone in her career. Among the campaign’s most eye-catching moments, Rosalía poses with a python, introducing a bold and unexpected element, while other shots strip down the setting to highlight the garments themselves. A short film released alongside the campaign expands this vision, capturing the artist in movement and emphasising the construction and fluidity of each design.
This collaboration joins Rosalía’s growing list of global partnerships, from Skims and Dior to Acne Studios and MAC Cosmetics, as well as her recent role as New Balance ambassador. Beyond fashion, she is set to appear in the third season of ‘Euphoria’ in 2026. The Autumn 2025 collection is already available on CalvinKlein.com.
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