ROSÉ gives a first look at the Burgundy iPhone 18 Pro, Apple’s new smartphone featuring the A20 Pro chip, a 48MP camera and upgraded capabilities.
ROSÉ has become one of the first international stars to publicly showcase the new iPhone 18 Pro following its official unveiling. The BLACKPINK member shared several images featuring Apple’s highly anticipated smartphone in its new Burgundy finish, just hours after the company revealed its latest Pro generation on 9 September 2026.
The singer appeared taking a mirror selfie with the device, immediately bringing the phone’s new colour into the worlds of fashion and pop culture. The post forms part of the promotional activity surrounding the launch and places ROSÉ among the first major figures to showcase the model outside Apple’s official campaign imagery.
The Burgundy finish of the iPhone 18 Pro is undoubtedly one of the most striking visual updates of this generation. Apple has introduced four finishes: Black, Silver, Glacier and the new Burgundy shade, offering a richer and more sophisticated alternative to the colours traditionally associated with the Pro range.
The company has also sought to create greater colour consistency between the aluminium body and the Ceramic Shield glass, giving the different surfaces of the device a more seamless and uniform appearance.
But the changes extend far beyond design. Both the iPhone 18 Pro and iPhone 18 Pro Max feature the new A20 Pro chip, alongside a next-generation vapour chamber designed to improve thermal performance. Apple has also upgraded battery life, claiming that the Pro Max model can deliver up to 45 hours of video playback.
Photography once again takes centre stage. The new system features a 48MP Fusion Main camera with variable aperture, offering greater control over depth of field and improved performance in low-light conditions. It also introduces new professional controls within the Camera app, advanced video features and intelligent focus tracking for moving subjects.
