The Italian brand elevates cashmere into a sensory narrative, with Rosie and Jason embodying understated elegance and sophistication.
Falconeri opens a new chapter in its visual journey with the Autumn/Winter 2025 campaign, fronted by Rosie Huntington-Whiteley and Jason Statham. Following an initial story set against the natural landscapes of Comporta, the Italian house now shifts its narrative to a world of soft light and subtle gestures, where intimacy becomes the guiding thread.
Captured through the lens of Lachlan Bailey and styled by Geraldine Saglio, the campaign embraces a sensory aesthetic. Moving beyond the classic portrait, the images evoke stillness, texture, and atmosphere, seamlessly integrating the garments into both everyday life and emotional moments. Cashmere is not only presented as fabric, but as an experience in itself.
At the heart of the proposal lie Falconeri’s emblematic materials: Ultrafine Cashmere and Ultrasoft Cashmere. The collection builds an essential wardrobe through clean lines, gentle tones, and tactile richness that stand out in daily life as much as in more formal settings. Elegance is expressed without artifice, grounded in noble fibres crafted with artisanal precision.
Outerwear takes centre stage this season. Oversized cashmere coats and technical fabrics create fluid, versatile silhouettes. Reversible pieces and sleeveless gilets introduce new textures that revitalise the brand’s classic language, designed to blend seamlessly into any contemporary wardrobe.
Together, Rosie and Jason embody the maison’s spirit with subtle sophistication, calm presence, and a genuine connection to its raw materials. More than ambassadors, they emerge as characters who inhabit Falconeri’s world — a place where elegance is born of comfort and design breathes authenticity.
The second act reaffirms the Italian house’s identity, merging visual excellence with textile savoir-faire. The FW25 collection crowns cashmere as the undisputed protagonist of a season defined by quiet refinement.
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