ROTATE and Hummel reinvent the Danish Women’s National Team kit

ROTATE and Hummel have teamed up to reinvent the Danish women’s national football team kit, merging fashion and sport into an innovative design for players and fans alike.

ROTATE and Hummel have teamed up to reinvent the Danish women’s national football team kit, merging fashion and sport into an innovative design for players and fans alike. Danish fashion brand ROTATE has collaborated with sportswear brand Hummel and the Danish Football Association to design the new kits for the women’s national team.

The kit features a recycled polyester shirt in the team’s iconic red, with white details and the ROTATE logo on the chest. It is complemented by matching shorts and socks, maintaining the team’s visual identity. In addition to the official kit, the collaboration includes a capsule collection featuring tracksuits and casual wear inspired by the kit’s design. This line will be available to the public, allowing fans to proudly wear their team’s colours in style.

Jeanette Madsen and Thora Valdimars, co-founders of ROTATE, emphasise the importance of supporting female athletes and bringing fashion into the football world. The collection will be available from 10th March in selected stores and online.