Sabrina Carpenter shines as the face of SKIMS’ newest campaign


SKIMS Unveils New Underwear Campaign Featuring Sabrina Carpenter, Photographed by Jack Bridgland. Discover it on April 3rd!

Recently, SKIMS launched its latest underwear campaign starring global superstar Sabrina Carpenter. Photographed by renowned British photographer Jack Bridgland, known for his vivid and bold imagery, the campaign blends 90s nostalgia with SKIMS’ Stretch Lace and Fits Everybody collections.

Sabrina Carpenter, who is gearing up for her debut at Coachella and enjoying the success of her latest single “Feather,” embodies the youthful, vibrant, and fashionable spirit that SKIMS seeks in its lingerie garments. The campaign highlights the allure of lace and form-fitting underwear, merging the contemporary with a nostalgic and chic touch.

In her role as the face of the campaign, Sabrina Carpenter praises the comfort and flattering designs of the collections. Kim Kardashian, co-founder, and creative director of SKIMS, highlights Sabrina’s ability to connect with the next generation, making her a strategic choice for the campaign. Both collections will be available starting April 3rd, 2024.

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