Salma Hayek Pinault Named New Global Ambassador for Ultherapy Prime by Merz Aesthetics

Salma Hayek Pinault joins Merz Aesthetics as the global ambassador for the non-invasive treatment Ultherapy Prime.

Renowned actress Salma Hayek has been appointed the first global ambassador for Ultherapy Prime, Merz Aesthetics’ innovative non-invasive ultrasound treatment. With a film career spanning decades, Hayek says she has learned to value self-care and to choose treatments that enhance her natural beauty. “Ultherapy Prime stimulates my collagen and elastin exactly where I need it. It’s quick, non-invasive, and requires no downtime,” she stated.

Ultherapy Prime, launched in September, is the evolution of the original Ultherapy treatment. It uses real-time imaging technology to deliver more effective results in less time, lifting and firming the skin without surgery.

The global campaign featuring Hayek includes social media presence, print media, influencer collaborations, and materials for aesthetic clinics. The company aims to increase visibility of the treatment and connect authentically with consumers who value natural, healthy ageing.

“Salma represents an authentic vision of beauty and the passage of time,” said Alexis Stern, Chief Marketing Officer at Merz Aesthetics. “Her commitment to Ultherapy Prime and her global influence make her the perfect voice for this new chapter of the brand.”