SKIMS Cotton Collection Campaign with Jhené Aiko

Jhené Aiko stars in the SKIMS campaign, highlighting comfort and style in the cotton collections.

Recently, SKIMS unveiled its latest campaign featuring artist Jhené Aiko. Known for her soulful music and captivating stage presence, the six-time GRAMMY™-nominated singer, songwriter, and poet brings a serene and elegant aura to the campaign, promoting SKIMS’ Cotton Collection. The collaboration coincides with Aiko’s highly anticipated “The Magic Hour” tour, adding an extra layer of excitement for fans and fashion enthusiasts. The campaign was shot by South African photographer Henrik Purienne, whose atmospheric and vintage aesthetic perfectly complements Aiko’s style against the natural desert backdrop.

Jhené Aiko expressed her enthusiasm for being part of the SKIMS campaign, highlighting her long-standing admiration for the brand. “It was such a beautiful campaign to be a part of. As a lifelong customer and genuine fan of the brand, I feel honored that SKIMS asked me to be a part of it,” she shared. Aiko emphasized the importance of comfort in her daily life, especially given the often intricate and restrictive nature of her stage outfits. She highlighted that SKIMS’ cotton styles offer the perfect balance between comfort and style, making them an essential part of her everyday wardrobe whether she’s at home with her family or traveling on the road.

Kim Kardashian, co-founder and creative director of SKIMS, expressed her joy at having Aiko as the face of the campaign. “Jhené’s presence adds a calm yet dynamic layer to the campaign, reflecting the comfort and ease of SKIMS’ Cotton Rib and Cotton Jersey collections,” said Kim Kardashian. She also shared her personal admiration for Aiko, noting that having one of her favorite artists represent the brand was an honor.

SKIMS’ Cotton Rib collection stands out for its use of soft, natural fibers, offering elevated lounge pieces designed for maximum comfort and ease. These pieces are perfect for everyday wear, whether relaxing at home or running errands. Similarly, SKIMS’ Cotton Jersey collection offers versatile and comfortable styles that adapt to different occasions