SKIMS launches campaign with WNBA stars, highlighting the Fits Everybody collection and reaffirming its commitment to inclusivity and style.
SKIMS, the official underwear partner of the WNBA, has launched a new campaign featuring some of the most prominent athletes in women’s basketball. The legendary Candace Parker leads the campaign alongside Cameron Brink, selected as the second overall draft pick, as well as All-Stars Kelsey Plum and Skylar Diggins-Smith, and emerging star Dijonai Carrington. This campaign, launched in conjunction with the highly anticipated start of the WNBA season, showcases these talented women wearing SKIMS’ iconic Fits Everybody collection, captured by renowned photographer Hugh Wilson.
“I’m proud to launch this new WNBA campaign with such an incredible cast of athletes. Championing women and women in sports is incredibly important to SKIMS,” stated Kim Kardashian, co-founder and creative director. “The DNA of our brand is based on inclusivity, representation, and empowering women, values we share with the WNBA. We are honored to be the official underwear partner of the league and look forward to continuing our collaborative work throughout the season.”
Three-time WNBA champion, Candace Parker, widely regarded as one of the greatest players of all time, expressed her excitement for the campaign. “I’m thrilled to be part of SKIMS’ first campaign for the WNBA alongside this incredible group of emerging stars and All-Stars. As I begin this new chapter in my life, I hope to leave the game in a better place and continue to be an example of what’s possible both on and off the court,” stated Parker.
The campaign also features Cameron Brink, the second overall pick in the 2024 WNBA Draft and rookie for the Los Angeles Sparks. A two-time Pac-12 Player of the Year, Brink shared her excitement about being part of the campaign. “My fans know how much I love fashion. SKIMS has been a staple in my wardrobe for years. I’m incredibly grateful to be included in this group of players, especially alongside the greats whom I’ve admired for so long. It’s truly a dream come true to work with a brand that I love so much,” she commented.
Olympic gold medalist and two-time consecutive WNBA champion with the Las Vegas Aces, Kelsey Plum, also appears in the campaign. Plum expressed her excitement, stating, “I’m thrilled to represent SKIMS alongside such talented women. I love that SKIMS Fits Everybody is comfortable without compromising style.” Skylar Diggins-Smith, a nine-year WNBA veteran and also an Olympic gold medalist, added her perspective, highlighting the brand’s combination of comfort and style. “As a mother of two with a very active career, SKIMS offers me solutions that are seamless, stretchy, and stylish,” commented Diggins-Smith.
Additionally, the campaign features Dijonai Carrington from the Connecticut Sun, who reached career highs last season. Carrington shared, “I love SKIMS, and I’m excited to be part of this campaign. From post-game to travel days and beyond, SKIMS is the perfect brand for me. I love how lightweight and soft the Fits Everybody underwear is, and I’m obsessed with SKIMS for everyday wear.”
Since announcing the partnership with the NBA, the WNBA, and USA Basketball last fall, SKIMS has taken the internet by storm with its viral campaigns. This new campaign, featuring WNBA stars and legends, underscores how SKIMS continues to dominate the conversation in sports fashion. The SKIMS Fits Everybody collection is designed to provide comfort and support throughout the day, with styles that mold to the body for a seamless look and a second-skin feel. Available now in over 20 styles and 10 colors, the collection represents the brand’s commitment to innovation and inclusivity.
