Sofía Vergara becomes the new global ambassador for Skechers, leading an international campaign that blends style, comfort, and innovation.
Actress and entrepreneur Sofía Vergara has been announced as the new global face of Skechers, in a partnership that celebrates the perfect balance between style and comfort. The brand unveils an international campaign with the Colombian star, solidifying her status as one of the most influential figures in fashion and entertainment.
Throughout her career, Vergara has earned five Emmy and five Golden Globe nominations, making history in 2025 as the first Latina to be nominated for Outstanding Lead Actress in a Limited or Anthology Series for her acclaimed role in ‘Griselda’. Her charisma, versatility, and authenticity make her a natural choice to embody the values Skechers promotes in this new phase.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Vergara. “I’ve been wearing their trainers for over a year now, and they’ve completely changed how I think about footwear. They’re comfortable, elegant, and go with everything in my wardrobe. This partnership came about in the most natural way possible.”
Her connection with the brand began through personal experience. After knee surgery, she started looking for trainers that offered support without sacrificing design. During a visit to a shopping centre, she discovered Skechers by chance and bought several pairs, unaware that her team was already in talks with the company.
As the new ambassador, Sofía will front a global campaign focused on the Hands-Free Slip-ins and Glide-Step collections, highlighting comfort, innovation, and versatility. “Sofía represents everything Skechers stands for – confidence, energy, and comfort without compromise,” said Michael Greenberg, President of Skechers. “Her authenticity and passion for design will bring a new dimension to our global communication.”
With more than fifty million followers and a fan base that bridges Hollywood and Barranquilla, Sofía Vergara’s partnership with Skechers reinforces the brand’s commitment to diversity and universal style, expanding its legacy across generations.
