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Sydney Sweeney and Emily Ratajkowski light up New York with Kérastase
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Sydney Sweeney and Emily Ratajkowski took to the streets of New York in search of perfect shine, starring in Kérastase’s new campaign ‘Where’s the Gloss?’
The streets of New York were filled with glamour as Sydney Sweeney and Emily Ratajkowski set out on a quest for the perfect shine as part of Kérastase’s new ‘Where’s the Gloss?’ campaign. This urban mission features the ‘Gloss Absolu‘ range, designed to combat frizz and bring out luminosity even on the humid summer days of the Big Apple.
The star product of the collection is the ‘Gloss Absolu Glaze Drops High-Gloss Lightweight Hair Oil’, a light formula that repairs and conditions dull or damaged hair, leaving it soft, shiny, and non-greasy. Perfect for those seeking a polished, healthy finish.
In addition to the oil, the range includes the illuminating ‘Bain Hydra-Glaze’ shampoo, ‘Insta-Glaze’ conditioner, and the multi-functional ‘Ati-Frizz Glaze Milk’ smoothing spray, offering a full treatment for a radiant look from start to finish. Kérastase offers not just a haircare routine, but an entire experience, with a pop-up at 541 West 25th Street in Manhattan. The campaign is already causing a stir on social media, and the products are available now on the brand’s official website.
