adidas and Bad Bunny unveil a new version of the BadBo 1.0 alongside their first apparel collection
The collaboration between adidas and Bad Bunny returns with new BadBo 1.0 sneakers in black and beige, accompanied…
Samuel L. Jackson, Jennie, Lamine Yamal and Kendall Jenner lead the new era of adidas Superstar in an iconic global campaign
The adidas Superstar 2026 campaign brings together Samuel L. Jackson, Jennie, Kendall Jenner and cultural tastemakers to reaffirm…
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adidas and Bad Bunny introduce BadBo 1.0, the artist’s first signature sneaker
The new BadBo 1.0 silhouette marks a defining new chapter in the collaboration between adidas and Bad Bunny,…
Coca-Cola and adidas revive the era of logo-mania with an unapologetic, iconic Samba
The Coca-Cola x adidas Samba transforms a timeless classic into a high-impact statement piece, reclaiming the power of…
Audi and adidas announce landmark partnership ahead of Formula 1 in 2026
Audi and adidas have sealed a global alliance that fuses innovation, fashion and elite motorsport as the brand…
Pharrell Williams reinvents adidas Adistar with exclusive VIRGINIA Jellyfish Orange
Pharrell Williams and adidas unveil the VIRGINIA Adistar Jellyfish Orange, a futuristic silhouette inspired by the sea that…
adidas launches the London Originals collection: retro style and performance technology for the court
adidas brings retro tennis style back to life with London Originals, a collection that blends sporting heritage with…
Messi fronts adidas’ Inter Miami 25/26 third kit: coastal vibes, bold colour and modern football style
Lionel Messi fronts adidas’ new Inter Miami 25/26 kit — a bold look inspired by the energy of…
Dr. Martens hires Carla Murphy, former Adidas executive, as new Chief Brand Officer
Dr. Martens appoints Carla Murphy, ex-Adidas, as new Global Brand Director to drive its creative strategy. Iconic footwear…
2025 Trend: Retro Trainers and High Socks — The Urban Look That’s Taking Over This Spring!
Retro trainers and high socks are making a comeback in 2025 as the perfect urban trend for a…
PUMA appoints Arthur Hoeld from adidas as its new CEO.
PUMA makes waves by naming Arthur Hoeld, a seasoned adidas executive with 26 years of experience, as its…
Jude Bellingham and adidas reinvent retro style with their new collection
Jude Bellingham and adidas blend luxury and nostalgia in a new velour and retro Gazelle collection, showcasing vintage…