Tate McRae and Hailey Bieber Shine in Rhode’s New Campaign for ‘Peptide Lip Shape’

Tate McRae joins Hailey Bieber in Rhode’s campaign for ‘Peptide Lip Shape,’ redefining lips with luxury and care.

Hailey Bieber‘s brand, Rhode, has unveiled its latest innovation: the ‘Peptide Lip Shape,’ a hybrid lip liner that blends skincare with makeup. This product reimagines how we care for and highlight our lips, offering volume, definition, and nourishment in a single stroke.

To launch this revolutionary lip liner, Rhode presents a campaign featuring Tate McRae, the singer and dancer taking the global stage by storm, alongside Bieber and models such as Yoon Bae, Anyier Anei, and Mahi Kabra.

The ‘Peptide Lip Shape’ is formulated with short-chain amino acids to boost hydration and soften the skin, and fenugreek extract, known for its firming properties. Available in 11 shades ranging from neutrals to cooler tones, the collection includes names like ‘Lift,’ ‘Spin,’ and ‘Twist,’ perfect for any style.

Priced at $24 USD, the product can be used to define the lip contour, over-line for a fuller effect, or as an all-over lip color. Additionally, Rhode offers a custom set of four shades for $92 USD, available exclusively on their website.

This campaign not only aims to redefine beauty but also positions Tate McRae as a rising multifaceted icon.