Yesterday, Tuesday, June 13, the marathon of Spring/Summer 2024 collections started in Florence with Pitti Uomo.
These parades will run until June 16, and then move to Milan for Fashion Week, which will take place until June 20. This week, dedicated to the Made in Italy concept, promises some standout moments and exciting discoveries, with new names and brands.

One of the most anticipated names this week is Fendi, which will depart Milan exceptionally to showcase its collection in Tuscany on June 15. Fendi will be the special guest of Pitti Uomo and has chosen to present the new collection by Silvia Venturini Fendi at their specialized leather goods factory. That same evening, the fashion show of Eli Russell Linnetz, the “guest designer” of the event with his brand ERL, will also take place. Finally, as a “designer project” invitee, Chu Suwannapha, a Thai designer who graduated from the Parisian school Esmod and settled in South Africa, where he founded the brand Chulaap in 2015, will showcase his work.