‘The White Lotus’ Star Michelle Monaghan Becomes U Beauty’s First Face

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Xmag Editorial
  • 18 de March de 2025
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Michelle Monaghan has become U Beauty’s first ambassador, marking a milestone in both her career and the brand’s strategy.

Monaghan is leading the brand’s campaign, a landmark moment for both the actress and U Beauty: it is Monaghan’s first foray into the beauty world and the first time U Beauty has partnered with a celebrity.

Although Monaghan has been busy with her role in the third season of The White Lotus and her recent appearance at Paris Fashion Week, the actress revealed to WWD that the timing was just right. “A makeup artist on set recommended the Resurfacing Compound to me, and I was fascinated. About nine months ago, the brand reached out to me,” she explained.

With a 25-year career, Monaghan feels more connected to beauty than ever. “I used to use a lot of products, but after being diagnosed with melanoma, I changed my approach,” she admitted. She now prefers a more minimalist philosophy, aligning with U Beauty’s Siren Capsule technology, designed to precisely target damaged cells.

“Skin should evolve as we do,” said Tina Craig, U Beauty’s co-founder, highlighting that the brand’s strategy aims to balance science with emotional connection.

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