Tommy Hilfiger revives the preppy aesthetic with a motor-racing spirit, fronted by JISOO as the global star of its Autumn 2025 campaign.
Tommy Hilfiger has unveiled its global Autumn 2025 campaign, ‘The Hilfiger Racing Club’, with JISOO at the forefront. The K-Pop star and brand ambassador lends her refined presence and quiet confidence to a collection that reimagines New York’s preppy heritage through the lens of luxury motorsport.
Captured through the lens of Yoon Ji Yong, the artist showcases standout pieces including a navy varsity-inspired coat, sharply tailored camel jackets, and knitwear emblazoned with classic crests. The collection reinterprets American collegiate style with a contemporary twist, layering textures and silhouettes that balance tradition with rebellion.
“I’ve always had a passion for cars, and Tommy has reimagined this world with such bold, vibrant style,” shares JISOO. “I felt so confident and comfortable in this collection. It plays with the classic codes of preppy style while feeling personal, fun and refined.”
The campaign also continues “You’re Invited: No RSVP Required”, a fashion manifesto that challenges conventions and celebrates individuality. This season, the Hilfiger universe expands through global activations, brand experiences, and creative collaborations.
Joining JISOO are actor Nicholas Hoult and iconic supermodel Claudia Schiffer, embodying a racetrack transformed into a runway — a space where fashion meets authenticity and speed.
The Autumn 2025 collection is now available at tommy.com, TOMMY HILFIGER stores and select retailers worldwide.
-380x380.webp)
