Tory Burch has reimagined her boutique on Rodeo Drive with a bright, sophisticated design full of personal and cultural influences.
The brand has unveiled the renovation of its boutique in Beverly Hills, marking a new chapter in its evolution. Redesigned in collaboration with designer Gwenael Nicolas, the store moves away from its iconic orange palette, embracing a more minimalist, luminous, and refined aesthetic.
The new 5,000-square-foot space blends American, European, and Asian design elements. Materials such as marble, travertine, and hammered iron are paired with earth-toned textiles and antique furniture personally selected by Burch. The design draws inspiration from her personal spaces, with a strong focus on natural light, which streams in through large windows and a skylit atrium.
Every detail reflects the brand’s growth since its founding in 2004. Moroccan rugs, handcrafted ceramics, and a staircase inspired by Carlo Scarpa accompany the new Spring 2025 collection, recently unveiled in New York.
“I wanted a space that would inspire, that felt welcoming and reflected who we are today,” said Burch. This renovation not only redefines her presence in Los Angeles but also sets the tone for the brand’s global design direction.
