Usher Revolutionises Fashion on His European Tour

Usher fuses music and fashion on his European tour, showcasing exclusive designs by both established and emerging international talents.

Usher has once again proven himself to be a pioneer, not only in music but also in fashion, by presenting a unique and striking wardrobe for his European tour. Under the theme “Past, Present, Future,” the R&B singer has collaborated with both renowned and up-and-coming designers to create outfits that reflect his career and personal style. Among the designers involved in this project are Willy Chavarria, Robert Wun, Marni, Burberry, and Ralph Lauren, among others.

The tour, which celebrates Usher‘s 30-year career and his new album Coming Home, features a series of stunning wardrobe changes, from sequin-covered capes to bespoke tailored suits. The central idea behind these outfits is to tell a visual story that complements the energy of his live performances.

With his focus on the art of performance, Usher aims to push the boundaries of fashion and creativity, while paying homage to his musical legacy. Collaborating with stylists such as Yashua Simmons and Jan-Michael Quammie has been key to personalising each look, ensuring that the fashion not only accompanies but enhances his stage presence. Usher continues to demonstrate that his talent extends beyond music, seamlessly blending entertainment and fashion in a masterful way.