Valentino presents the new campaign for the Garavani Nellcôte bag

Valentino launches a vibrant campaign for the Nellcôte bag, blending bohemian spirit, music, and design with the signature of Alessandro Michele.

Valentino has launched a new campaign to showcase its iconic Garavani Nellcôte bag, a creation by creative director Alessandro Michele. Inspired by the bohemian aesthetic of the 60s and 70s, the bag was first introduced with the Avant Les Débuts Spring 2025 collection and has since been reinvented in multiple collections.

The campaign, photographed by Julie Greve, features a group of young people enjoying a moment before a concert, in a relaxed and energetic atmosphere. The images capture the free-spirited essence of the bag, combining nostalgia and modernity.

This season, the Nellcôte line expands with new textures and ornamental details: soft suede, embroidered mirrors, geometric jacquard motifs, and three-dimensional flowers with multicoloured beads. Following the success of the medium tote, Valentino introduces two smaller versions, available in grained leather, suede, and striking embroidery such as the Cherryfic motif.

The bag has already been worn by celebrities such as Bella Hadid and Sha’Carri Richardson. Additionally, Michele introduces L’Atelier Sonore, an immersive listening room at the Madison Avenue boutique, strengthening the connection between fashion and music, two essential elements in his creative vision.