Vestiaire Collective, founded in 2009, has revolutionized the way we consume fashion, offering a sustainable alternative to the rise of fast fashion.
The second-hand buying and selling platform was born in 2009 with a clear purpose: to combat overconsumption in fashion. Its co-founders, Fanny Moizant and Sophie Hersan spoke to Diet Prada about this mission and how we can all contribute to reducing our footprint in the fashion world.
The irruption of fast fashion, with low-quality products and low prices, was the catalyst for VestiaireCollective to bet on the second-hand fashion market. At the same time, they sought to democratize access to fashion, making it more inclusive. As Hersan tells it, the company’s core value is to foster what lasts, both physically and emotionally.
While fast fashion uses influencers to normalize overconsumption, Vestiaire is developing educational initiatives to promote more conscious consumption. They even plan to organize trips for influencers, though don’t expect the typical visits to pristine factories or luxury destinations. Their intention is to take them to places affected by textile waste.
They are also pushing for legislative changes. France currently leads in fashion-related policies, but even seemingly simple tasks, such as defining what fast fashion is, can take years. “The biggest obstacle is time. We need drastic changes now! The bill against fast fashion in France is one step away from being passed – it’s time to vote on it!”
Her shopping tips are also practical and thoughtful. Moizant applies the “one in, one out” rule to maintain clarity of mind and closet. Hersan, meanwhile, opines that the biggest fashion mistake is buying and not wearing what you purchased, a key reminder to avoid impulse buys.
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