Ava Phillippe joins as Vince Camuto’s Global Fragrance Ambassador, unveiling the new perfume “Wonderbloom” in spring.
Often dubbed her mother Reese Witherspoon’s doppelgänger, Ava Phillippe is stepping into the beauty limelight to make a name for herself. The actress and model is the new Global Ambassador for Vince Camuto’s fragrance portfolio, starting with the launch of the brand’s new perfume, “Wonderbloom.”
She states that the partnership is “an organic extension of [her] personal expression and appreciation for beauty” and that “Wonderbloom” is a “charming manifestation of individuality and femininity.” The brand agrees, citing her “unapologetic” spirit as the epitome of what the fragrance seeks to represent.
The beautiful bottle features a large flower-shaped cap with a pink gradient that seems straight out of a botanical garden. The brand describes its design as the perfect blend of life and art, creating it to “mimic the largest flowers you would find in nature.”
The fragrance boasts a floral, fruity, and woody aroma with top notes of pear leaves, almond milk, and fresh rhubarb. The heart notes contain glazed figs, white freesias, and brushed sage. Finally, it rounds off with dry notes of Australian sandalwood, labdanum cistus, and praline. The brand’s perfumer, Clement Gavarry, explains that the fragrance was “inspired by what a modern bouquet means to [him] —opulent, grand, and universal.” Upon initial spray, the perfume smells fresh, sweet, and floral, but quickly dries down on the skin to reveal a rich, creamy base.
The fragrance is available on the brand’s website for $98 USD.
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