Zendaya co-creates her first collection with On, blending sportswear, contemporary design and a cinematic campaign directed by Spike Jonze.
The sportswear landscape takes a decisive step forward with the launch of the first co-created collection between Zendaya and Swiss brand On. Far from a conventional collaboration, this project redefines the codes of athletic wear by merging performance, personal style and a visual language deeply connected to contemporary culture.
The collection includes both footwear and apparel, emerging from a creative process in which the actress played an active role. Zendaya brings her own perspective on how modern sportswear should look and feel, resulting in a line that balances functionality with elevated design. Clean silhouettes, a refined colour palette and a strong focus on textures position each piece beyond purely athletic use.
This release arrives at a pivotal moment in Zendaya’s career, as she continues to solidify her status as one of the most influential figures of her generation. After a year marked by a strong on-screen presence, including her recent work in The Drama and upcoming projects such as Dune: Part 3, the actress proves her impact extends far beyond cinema. Her move into design reinforces her ability to navigate multiple industries with a coherent and distinctive narrative.
One of the most defining elements of the project is its cinematic campaign, which moves away from traditional fashion storytelling. The launch is accompanied by a short film titled Shape of Dreams, directed by Academy Award-winning filmmaker Spike Jonze. Rather than functioning as a standard campaign, the piece unfolds within a conceptual universe known as “The Dream Lab”, an imagined space where ideas take physical form.
Within this setting, garments stretch, shift and evolve until reaching their final state, creating a visual experience that mirrors the creative process behind the collection. The result is a surreal narrative that merges fashion, art and technology, placing the project in a more experimental space rather than a purely commercial one.
The campaign is complemented by still-life imagery captured by photographer Sean Thomas, offering a more intimate and detailed view of the pieces. These images act as a counterpoint to the film’s conceptual world, grounding the collection in a tangible, material reality.
Throughout the development of the collection, Zendaya collaborated closely with her long-time stylist Law Roach, a key figure in shaping her visual identity over recent years. Together, they have created a proposal centred on personal expression, with garments designed to convey confidence and effortless ease.
According to Zendaya, the starting point was a simple yet powerful idea: to make people feel confident and comfortable without effort. From that foundation, every design decision was built, resulting in a collection that responds not only to functional needs but also to emotional ones.
On’s technical expertise ensures that each piece maintains a high level of performance, reinforcing the brand’s DNA. It is precisely this balance between innovation and aesthetic sensitivity that defines the project, positioning it at the intersection of sport and culture.
Available from 16 April on the brand’s official website, the collection stands as one of the most relevant activewear launches of 2026. Not only because of the names behind it, but because of how it proposes a new relationship between fashion, sport and visual storytelling.
Beyond the product itself, this collaboration signals a broader shift within the industry. Sportswear is no longer confined to performance; it has become a space for cultural expression. And with this project, Zendaya makes it clear that her influence is not only seen — it is designed.
