Elle Fanning, Nazha, Kōki, and Youngji Lee star in Coach’s new campaign

Coach invites you to slow down time in its latest campaign, ‘On Your Own Time.’

Coach has brought together some of its most prominent global ambassadors to lead ‘On Your Own Time‘, the Spring 2025 campaign that encourages people to set their own pace in life rather than succumbing to the social pressure of always keeping up. Elle Fanning, Nazha, Kōki, and Youngji Lee have been chosen to front this campaign, appearing in a series of images and videos designed to convey a message of authenticity and self-empowerment.

The campaign features two short films, one starring Fanning and the other Nazha, where both actresses find themselves overwhelmed by the flood of notifications on their phones and the relentless hustle of modern life. Instead of being swept up in the digital rush, they choose to tuck their phones away inside their iconic Tabby bags and snap the clasp shut, opting to reconnect with the present moment.

The films were directed by Henry Scholfield, while renowned photographer Elaine Constantine captured both the motion images and the still portraits for the campaign.

“‘On Your Own Time’ delivers a powerful message about the importance of living at our own pace,” explained Joon Silverstein, Coach’s Chief Marketing Officer. “When speaking with Gen Z, we’ve noticed a recurring fear of ‘falling behind’ in a society that glorifies constant progress. This pressure to keep moving forward without pause often prevents individuals from fully exploring their potential. With this campaign, we aim to inspire our audience to reclaim control over their time and feel more confident in expressing their true selves.“