Joe Jonas returns as an ambassador for Scotch & Soda, presenting his new summer collection full of style and vibrant colours.
Joe Jonas, the well-known artist and brand ambassador, is back for Scotch & Soda‘s summer campaign. The renowned Amsterdam-based brand launched its first collection in collaboration with Jonas last autumn, which included a capsule line of men’s and unisex fashion. This year, Jonas will once again be the face of the brand, showcasing key pieces from the new collection in promotional materials.

The summer collection is characterised by a vibrant palette that combines blues and browns, enhanced with touches of green, crimson, and yellow. In addition to tailored jackets and jeans, the looks include graphic rugby polos and a variety of accessories, such as straw totes and hats. Prices range from $58 to $298, offering options for all tastes.

Eran Kaim, product director of Scotch & Soda, highlighted that the collection is inspired by urban interactions that arise with the arrival of spring. Joe Jonas expressed his excitement about continuing to work with the brand, noting that this collection is perfect for weekend getaways. The new collection will be available globally in stores and online, further solidifying the relationship between Jonas and Scotch & Soda.