Sergio Rossi is being reborn under the direction of Paul Andrew, combining heritage and modernity with innovative designs and a sustainable approach.
Sergio Rossi, the iconic footwear brand, is undergoing an exciting transformation under the creative leadership of Paul Andrew. With a fresh vision, Andrew aims to merge the brand’s rich heritage with a contemporary approach, offering designs that resonate with current trends.
During a recent presentation in Milan, Andrew emphasised the importance of technique and innovation, mentioning how he has drawn inspiration from the founder’s legacies. A notable example is the new ‘Surge’ collection, which includes slingbacks and slide sandals, reflecting a bold and modern approach. The introduction of a new aqua-mint colour, evoking the essence of the 1990s, also marks a return to the brand’s roots, infusing it with a fresh air.
Andrew is not only innovating in design but also in sustainability. He is committed to using recycled materials, such as eel skin, and has introduced upcycling techniques in his creations. With every step, Paul Andrew is positioning Sergio Rossi as a reference point for modern luxury, where comfort meets sophistication, allowing each shoe to tell a unique and contemporary story.
