‘Boss Bottled Beyond’ redefines modern leadership with a bold new fragrance fronted by Bradley Cooper, Maluma and Vinicius Junior.
Hugo Boss’s latest launch, ‘Boss Bottled Beyond’, is here to reshape masculinity and leadership through a global campaign starring three contemporary icons: Bradley Cooper, Maluma and Vinicius Junior. This men’s fragrance goes beyond traditional success to connect with a new generation driven by authenticity, creativity and the power of community.
Crafted by renowned perfumers Daphné Bugey, Frank Voelkl and Bruno Jovanovic, ‘Boss Bottled Beyond’ features a daring blend of spicy ginger and refined leather, offering a unique, modern and sophisticated olfactory experience.
With a redesigned bottle and priced at €132, this 100ml eau de parfum will debut in duty-free shops on 1 July and roll out globally from 1 September 2025.
Looking for a fragrance that expresses power, style and authenticity? ‘Boss Bottled Beyond’ is your next choice.
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