Hugo Boss falls on the stock market due to stagnant sales and profits
Hugo Boss experiences a market drop after reporting stagnation in sales and an 11% decline in profits in…
BOSS presents THE CHANGE: Innovative Sneakers with HeiQ AeoniQ™ Technology
BOSS launches THE CHANGE, innovative sneakers made with sustainable HeiQ AeoniQ™ fiber, marking a step forward in eco-friendly…
Naomi Campbell unveils a new fashion line in collaboration with Boss
Naomi Campbell and Hugo Boss join forces in the Naomi x Boss collection, offering sophisticated and versatile fashion…
HUGO x Bella Poarch: Where Fashion Meets Gen Z Culture
Dive into the electric world of HUGO x Bella Poarch, where fashion, music, and Gen Z culture converge…
Naomi Campbell, Maluma, Gigi Hadid, and More Take the Spotlight in Boss’s New Autumn/Winter 2023 Campaign
Discover how the motto #BeYourOwnBOSS inspires BOSS’s Autumn/Winter 2023 collection, showcasing unique stories of influential stars. The iconic…
Fernando Alonso is Boss’s new ambassador
Hugo Boss has recruited Fernando Alonso as its brand ambassador. Last year, Hugo Boss announced its partnership with…
Hugo Boss launches its new “Hugo Blue” line with unisex designs
German fashion group Hugo Boss has announced the launch of “Hugo Blue,” a new line of more casual…