Naomi Campbell and Hugo Boss join forces in the Naomi x Boss collection, offering sophisticated and versatile fashion for contemporary women.
Supermodel Naomi Campbell teams up with the German fashion brand Hugo Boss to launch a capsule collection called Naomi x Boss, aimed at contemporary, sophisticated women with a wanderlust spirit. The 44-piece line includes essentials with modern silhouettes and the brand’s iconic tailoring, as well as outerwear, technical pieces, and footwear.
Highlights include a wrinkle-resistant grey pinstripe suit and an elegant black lapel jacket paired with a white shirt and stretch leggings. A classic trench coat is reinvented with leopard print and water-repellent details. The palette includes purple to complement black, white, and almond. The collection will be priced between £59 and £745.
Campbell, besides being the muse, actively participated in the design, prioritizing versatility and comfort for the woman on the move. The campaign, directed by Mikael Jansson, features Campbell, Georgia Palmer, and Alton Mason.
This collaboration represents Hugo Boss’s commitment to the female market, aiming to achieve sales of 500 million euros by 2025. Marco Falcioni, Senior Vice President of Creative Direction, highlights that Campbell is not only a model but also a business partner, bringing style, functionality, and female empowerment to the brand.
