Actor Tan Jianci joins Roger Vivier as a global ambassador, blending art, sensitivity, and archival reinterpretation.
The luxury maison Roger Vivier, renowned for its sculptural shoes and sophisticated accessories, has announced Tan Jianci as its new global ambassador. With a multifaceted career spanning ballroom dance to memorable performances in series such as ‘Under the Skin‘ and ‘Lost You Forever‘, Tan will bring his artistic sensibility to a series of narrative initiatives that go beyond traditional campaigns.
“I’ve always been drawn to maisons with a strong inner universe and a defined aesthetic. Roger Vivier embodies a unique and refined sensitivity that I deeply connect with,” said the artist, who currently boasts over 18 million followers on Weibo and 763 million views on Xiaohongshu.
The first campaign under this partnership has already been unveiled, featuring Tan wearing the brand’s iconic pieces—from jewel-like handbags to sculptural shoes and signature brooches. According to the brand, his appointment reflects a vision of masculinity that embraces the feminine as a source of inspiration and creative strength.
With this collaboration, Roger Vivier strengthens its connection with the new Asian generation, exploring emotional and aesthetic realms through the voice of one of its most versatile talents.
