Sydney Sweeney shines once more in Jimmy Choo’s Autumn 2025 campaign, embodying the ultimate main character energy between fantasy and reality.
Over a year after her first collaboration with the brand, Sydney Sweeney once again becomes the face of Jimmy Choo for its Autumn 2025 campaign. Through an immersive narrative that breaks the fourth wall, the Emmy-nominated actress transforms into a muse who blurs the boundaries between what is real and what is imagined.
The proposal celebrates the transformative power of footwear and accessories. “This campaign reinforces the strength of shoes and accessories to transform, acting as potential characters. Glamour is a feeling,” says Sandra Choi, creative director of the maison.
The collection highlights three key silhouettes: the Isa Slingback in zebra print, the elegant Scarlett Pump with a sculptural heel and the refined Tylor Loafer. Completing the line is the new Bar Hobo Bag, a piece destined to become the season’s ultimate object of desire.
With her magnetism and versatile artistry, Sydney Sweeney radiates pure main character energy and reaffirms her place as one of the most influential stars in contemporary fashion. The collection is now available on Jimmy Choo’s official website.
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