New York fashion and K-pop energy collide in a limited-edition capsule that redefines preppy style with boldness, femininity and a daring generational spirit.
New York–based label GUIZIO has unveiled its first collaboration with global K-pop phenomenon LE SSERAFIM, blending the brand’s daring aesthetic with the group’s unstoppable energy. The result is a playful yet empowering reinterpretation of wardrobe staples designed to shine both on and off stage.
Formed by Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Eunchae, the five-piece made history as the fastest K-pop girl group to debut at Coachella, while also gracing the stages of the MTV VMAs and EMAs. Their meteoric rise in the music industry has made them natural partners for Danielle Guizio, who worked closely with them to bring this vision to life.
The limited-edition capsule includes graphic tees with vibrant prints, oversized hoodies, low-rise trousers with folded waistlines, over-the-knee socks, and a playful teddy bear keyring. Every piece has been designed to merge comfort with style, striking a balance between casual wear and stage-ready glamour.
“It’s a huge honour to collaborate with artists who are not only talented, but who also inspire a global community with their strength and individuality,” says Danielle Guizio, founder of the brand. With this collection, GUIZIO reaffirms its commitment to empowering women through design, embracing a bold, feminine, and nostalgic vision that dares to break conventions.
The capsule is now available at GUIZIO’s official website and at its flagship store in New York.
