Saint Laurent unveils the Icarino bag with Hailey Bieber and Rosé

Saint Laurent redefines its most iconic bag with the Icarino, a new iteration fronted by Hailey Bieber and Rosé from Blackpink.

This season, the maison introduces a fresh design jewel: the Icarino, a compact reinterpretation of the celebrated Icare bag, crafted in agneau lux leather with diamond quilting. To showcase the launch, the brand enlisted Hailey Bieber and Rosé from Blackpink as the faces of its Women’s Winter 2025 campaign, photographed by Gray Sorrenti.

The Icarino preserves the DNA of the original Icare, yet distils it into a more functional and versatile silhouette. Made from lambskin with a luxurious finish, the design retains the signature flat diamond quilting of the line. The Cassandre emblem remains the visual focus, sculpted like a jewel crowning the piece. A zip closure protects an interior lined in lambskin, adding texture and sophistication.

The new version is offered in a rich colour palette that enhances its versatility: black, urban grey, hydrangea, dark beige and deep moss, all in agneau lux matelassé. In addition, the house introduces a suede variant in caramel cognac satin, bringing warmth without sacrificing the model’s refined essence.

Meanwhile, the Icare maxi shopping bag is also renewed with unprecedented finishes such as agneau lux matelassé in rouge cabernet and merinos shearling in naturale, proving that the evolution of an icon can honour its original structure while embracing new textures.

The choice of Hailey Bieber, Rosé and model Loli Bahia underscores the cultural resonance of this handbag line: three key figures in today’s conversation on fashion and music. Their presence in the campaign elevates the Icarino as a piece of relevance beyond the catwalks, carrying symbolic weight within the current global aesthetic landscape.

With this winter collection, Saint Laurent once again highlights the central role of accessories in its creative narrative. The Icarino not only modernises the Icare line with a more manageable format, but also reaffirms the maison’s mastery of timelessness with character.