Ferrari unveils its 2025 Holiday Campaign — a cinematic celebration of emotion, unity, and luxury, featuring a refined collection by Rocco Iannone.
Ferrari unveils its 2025 Holiday Campaign — a cinematic celebration of connection, emotion, and the shared spirit that defines its global community. Filmed in Maranello, the brand’s birthplace, the story unfolds from the iconic façade on Via Abetone Inferiore to the legendary Ristorante Cavallino, where warmth, energy, and human connection become the true driving force of the narrative.
Directed by Lorenzo Gironi, the campaign turns emotion into movement. Through dance, the performers translate Ferrari’s pulse into choreography: passion becomes gesture, energy becomes language. Every movement embodies the precision and vitality that define the brand, reminding viewers that Ferrari’s essence goes far beyond speed — it lives in the shared human experience.
Beyond performance and engineering, this campaign focuses on the value of togetherness. Ferrari presents a vision of luxury rooted in connection, where the joy of being together becomes the ultimate symbol of sophistication. It’s a tribute to the Ferrari community — to the emotions that arise when design, innovation, and people move in harmony.
Creative Director Rocco Iannone introduces a refined selection of womenswear, menswear, kidswear, footwear, jewellery, bags, and accessories, all echoing the brand’s aesthetic of elegance and innovation. Among the highlights are the Ferrari GT Bag and La Ferrari Dino Bag, reimagined in festive tones and dynamic silhouettes that capture the spirit of the season.
The Holiday Collection 2025 launches on 15 November 2025 in Ferrari Boutiques worldwide and online at store.ferrari.com.
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