The British brand Cou Cou Intimates launches its first pyjama set with a campaign starring Lila Moss, capturing the minimalist charm of London’s festive season.
The British label Cou Cou Intimates ushers in the holiday season with a campaign fronted by Lila Moss, marking the debut of its first official pyjama set. Shot by photographer Adam Peter Johnson in London, the campaign evokes an intimate, elegant atmosphere, illuminated by festive touches that recall the relaxed, natural tone of 1990s editorials.
Kate Moss’s daughter embodies the brand’s spirit with a blend of simplicity and sophistication, merging French-girl chic with an unmistakable British flair. In each image, Lila channels the calm, modern realism that has defined Cou Cou Intimates’ aesthetic since its inception: soft, honest garments designed to accompany everyday moments.
The new pyjama set goes beyond the traditional concept of sleepwear. Crafted from 100% organic cotton, it blurs the lines between rest and daily life, becoming a versatile piece to enjoy both at home and outdoors.
Renowned for reinventing lingerie with a conscious and elegant approach, the London-based label strengthens its place among the new generation’s favourites. Already embraced by celebrities such as Zoë Kravitz and Hailey Bieber, and following the success of its first pop-up store in New York —which drew long queues—, Cou Cou Intimates proves its growth shows no sign of slowing.
The new pyjama set will be available on the brand’s official website from 18 November —a perfect date to refresh the bedtime ritual with a touch of effortless, authentic luxury.
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