FX’s new series, ‘The Beauty’, turns the obsession with perfection into a global threat driven by an extraordinary ensemble cast.
FX will premiere ‘The Beauty’ on 21 January, a production that brings together Evan Peters, Bella Hadid, Ashton Kutcher, Anthony Ramos, Rebecca Hall and Jeremy Pope in a chilling story where the pursuit of physical perfection triggers an unpredictable worldwide phenomenon. Conceived by Ryan Murphy, the series positions itself as one of the year’s most powerful releases, blending thriller, drama and an aesthetic deeply tied to the world of fashion.
At its core, ‘The Beauty’ raises a question that challenges contemporary culture: what happens when the desire for perfection becomes a real threat? The story begins with two FBI agents travelling to Paris to investigate a string of deaths linked to the fashion industry. What starts as a complex case quickly evolves into the revelation of a virus that turns ordinary people into perfect versions of themselves—at a deadly cost that disrupts the natural order.
The character portrayed by Ashton Kutcher emerges as a key figure within a secret tech organisation that created The Beauty, a substance presented as a miracle but engineered to sustain an empire built on control and manipulation. Alongside him, Anthony Ramos plays a relentless enforcer tasked with eliminating any threat to the system.
As the crisis expands, Jeremy Pope embodies a young man caught between despair and the need to find meaning in a world collapsing before his eyes. The presence of Bella Hadid and Amelia Gray Hamlin reinforces the series’ connection to fashion culture, highlighting how beauty can become a double-edged weapon capable of altering identities, structures and human relationships.
The plot travels through Paris, Venice, Rome and New York, showing how each city becomes the stage for a new surge of the outbreak. With a tense and visually refined narrative, ‘The Beauty’ poses the question that drives the entire series: how much would the world be willing to sacrifice in order to achieve perfection?
Developed by Ryan Murphy and Matthew Hodgson, based on the comic book by Jeremy Haun and Jason A. Hurley, the series combines high production value, a cast with enormous media impact and a message that cuts directly into image-driven culture. Its premiere is set to ignite global conversation and position itself as one of the most significant titles in the FX and Hulu catalogue.
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