HUGO enters the anime universe with a capsule inspired by Jujutsu Kaisen

HUGO teams up with Crunchyroll to launch a capsule inspired by Jujutsu Kaisen, merging streetwear, anime culture and contemporary fashion on a global scale.

Two creative worlds collide — and align — in HUGO’s latest move, as the brand makes a decisive turn towards anime culture with a capsule developed alongside Crunchyroll, inspired by the hit series Jujutsu Kaisen. The collaboration goes beyond a purely aesthetic reference: it is a collection designed to translate the narrative energy of anime into the language of modern streetwear, speaking directly to a generation that consumes fashion and entertainment without boundaries.

The collection draws direct inspiration from the second season of Jujutsu Kaisen, one of the most critically and commercially celebrated chapters of the series, transforming its iconic characters and scenes into high-impact graphics applied to recognisable HUGO silhouettes. The result is a lineup that feels lifted straight from the anime’s universe, yet adapted for everyday wear, striking a balance between fantasy and functionality.

Spanning both menswear and womenswear, the offering includes key pieces such as an oversized bowling shirt adorned with character portraits, graphic T-shirts capturing some of the series’ most memorable moments, relaxed-fit sweatpants, and a baseball cap featuring the instantly recognisable Jujutsu Kaisen logo. Among the standout looks is a sheer mesh top paired with a printed denim skirt, a clear example of how the capsule blends anime aesthetics with fashion-forward street styling.

Beyond design, the collaboration taps into the values that have made Jujutsu Kaisen a global phenomenon: individuality, resilience and human connection. HUGO translates these themes into garments that function as statements of identity, pushing past the limits of traditional fashion and moving into a space where clothing also communicates cultural affinity.

With this capsule, HUGO reaffirms its ability to read the pulse of contemporary pop culture and engage with new visual languages without losing its urban DNA. The HUGO x Jujutsu Kaisen collection is now available via the brand’s official website, positioning itself as one of the season’s most relevant intersections of fashion, anime and street culture.