Vintage ruled the red carpet in 2025, cementing fashion archives as the new symbol of status, discernment and cultural capital.
If one trend truly defined celebrity style in 2025, it was the conscious return to the archive. Far from a passing gesture, luxury vintage became an aesthetic and political statement: wearing the past to speak about the present. Red carpets turned into living museums where haute couture, designer fashion and historical memory entered into dialogue with a new generation of cultural icons.
One of the most talked-about debuts of the year came from Chappell Roan, who chose her first Grammy Awards appearance to make a statement in a Jean Paul Gaultier haute couture gown from Spring 2003. Rendered in marigold tones, the design combined sculptural tulle with an Edgar Degas–inspired print, proving that the archive can be just as theatrical as it is contemporary.
The power of legacy was also evident in Kylie Jenner’s choice of a silver metal mesh dress from Versace Spring 1999, drawing a direct line to the iconic look worn decades earlier by Elizabeth Hurley. A quiet yet potent reminder of how certain pieces transcend generations without losing symbolic force.
Among the year’s standout figures was Keke Palmer, who turned vintage into personal narrative. Her choice of a Chanel Fall 1985 velvet gown with a gold floral neckline at the SAG Awards not only dazzled, but also reactivated fashion memory: the same design was worn by Jamie Lee Curtis in 1986. A perfect example of historical continuity through dress.
Nineties haute couture enjoyed a renaissance thanks to figures like Kaia Gerber, who opted for an ivory Valentino Spring 1997 couture gown, and Kendall Jenner, who chose a gothic black lace design by Thierry Mugler from 1992. Two distinct interpretations of a decade that once again dominated the aesthetic imagination.
The year also saw a renewed appreciation of key designers. Bella Hadid revived a John Galliano Fall 1997 metal mesh dress originally worn by Milla Jovovich at Cannes, while Miley Cyrus helped spark a small renaissance of Patrick Kelly with a 1989 bodycon design, reaffirming the cultural value of historically under-recognised creators.
More than nostalgia, 2025 proved that vintage is now a form of cultural authority. Wearing archive pieces signals knowledge, discernment and respect for fashion history. In an industry saturated with novelty, celebrities turned to garments with a past to build stronger narratives, confirming that the future of luxury lies—paradoxically—in looking back with intention.
Chappell Roan in Jean Paul Gaultier

Kylie Jenner in Versace

Keke Palmer in Chanel

Kaia Gerber in Valentino

Kendall Jenner in Mugler

Zoë Kravitz in Saint Laurent

Paloma Elsesser in Maison Margiela

Bella Hadid in John Galliano

Miley Cyrus in Patrick Kelly
