Jonathan Anderson opens a new chapter at Dior with a co-ed collection that blends heritage, playfulness and modern desire.
The start of 2026 signals a clear shift in direction for Dior. Jonathan Anderson has officially unveiled his first co-ed collection for the House, presenting Summer 2026 as a statement of intent rather than a cautious debut. The result is a collection defined by warmth, whimsy and a relaxed confidence that subtly reshapes the Maison’s recent visual language.
The collection is introduced through a campaign led by Greta Lee, brand ambassador and central figure of the narrative, alongside an eclectic cast spanning cinema, fashion and sport: Louis Garrel, Laura Kaiser, Paul Kircher, Saar Mansvelt, Kylian Mbappé and Sunday Rose. Together, they embody a vision of Dior that feels plural, contemporary and deliberately cross-generational.
Shot by David Sims, a long-standing collaborator of Anderson, the campaign imagery avoids theatrical excess in favour of intimacy and attitude. The focus remains firmly on the clothes and the personalities wearing them, reinforcing a sense of ease that runs throughout the collection.
In terms of design, Anderson strikes a careful balance between Dior’s historic codes and his own distinctive sensibility. Reimagined Lady Dior bags appear alongside padded sneakers and logo pumps, creating a dialogue between heritage and hedonism. Classic silhouettes are softened, not dismantled, allowing playfulness to coexist with refinement.
Early reactions to the campaign have been notably positive, with many responding to what feels like a lighter, more curious interpretation of Dior. Rather than imposing a dramatic reinvention, Jonathan Anderson introduces change through tone: less rigidity, more pleasure, and an openness to experimentation.
With this first co-ed outing, Jonathan Anderson positions Dior for a Summer 2026 that prioritises emotion, individuality and subtle joy. It is not about rewriting the House’s identity, but about allowing it to breathe — and, in doing so, inviting a new kind of desire.
