Dior strengthens its beauty legacy with three new Dior Addict fragrances, fronted by Anya Taylor-Joy, Jisoo and Willow Smith.
There is a place where beauty becomes a creative language — and that world belongs, without question, to Dior. The French maison once again sets the pace of the industry with a new expansion of Dior Addict, its most iconic and daring line, looking confidently towards 2026 alongside three figures who embody different expressions of talent, charisma and creative freedom.
The house introduces Rosy Glow, Peachy Glow and Purple Glow, three new fragrances conceived by Francis Kurkdjian, Dior’s Director of Olfactory Creation. Designed for a generation that understands beauty as a form of personal expression, the new launches unfold through a cinematic campaign starring Anya Taylor-Joy, Jisoo and Willow Smith.
Each of them represents a distinct facet of the Dior Addict spirit: transformation, sensitivity and authenticity. The campaign celebrates a vision of beauty that is total, fluid and emotional, where aesthetic ritual becomes an extension of identity. The visuals, shot by Drew Vickers, explore colour as a symbol of freedom and evolution, reinforcing the vibrant energy of the collection.
The Dior Addict 2026 experience is completed with new shades of Lip Glow Oil, developed by Peter Philips, featuring Sparkly and Glaze finishes alongside the classic Juicy effect. A sophisticated proposal that blends care, shine and attitude, fully aligned with the maison’s contemporary DNA.
Iconic, innovative and deeply connected to the present, the Dior Addict 2026 collection will be available from 26 December 2025 on Dior.com, reaffirming Dior as an absolute reference at the intersection of beauty, fashion and culture.
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