Liverpool FC Announces Global Partnership with Tommy Hilfiger and Steps Fully into the Fashion Arena

Liverpool FC makes a strategic move by partnering with Tommy Hilfiger in a landmark alliance that bridges football, global fashion and contemporary culture.

Liverpool FC has officially announced a new global partnership with Tommy Hilfiger, appointing the US label as its Official Fashion Partner. The agreement marks a historic first for both parties: it is Tommy Hilfiger’s debut in professional football, and a defining step for one of Europe’s most decorated clubs as it expands its cultural footprint beyond the pitch.

Under the partnership, Tommy Hilfiger will dress both the men’s and women’s teams on selected matchdays, while also developing exclusive collections and global campaigns designed to fuse sport, fashion and lifestyle. The collaboration positions Liverpool FC within a growing conversation that sees football clubs operating as cultural platforms, not merely sporting institutions.

To unveil the alliance, the brand launched an inaugural campaign featuring key first-team figures Virgil van Dijk, Florian Wirtz, Hugo Ekitike, Gemma Bonner, Leanne Kiernan and Dominik Szoboszlai. Styled in Tommy Hilfiger’s signature preppy silhouettes, the players embody an image that blends heritage, modernity and global ambition, reinforcing the shared values of both brands.

The move also signals a new chapter in Liverpool FC’s aesthetic strategy. Until now, the club maintained a creative partnership with Converse, releasing capsule collections inspired by the club and the Merseyside community. With the end of its contract with Nike and the recent announcement of a new kit deal with adidas, Tommy Hilfiger steps in to occupy the fashion space from a purely style-led perspective.

At a time when Europe’s elite clubs are aligning themselves with luxury houses such as Louis Vuitton or AMIRI, Liverpool FC makes a decisive statement. This is not simply about clothing players off the pitch; it is about positioning the club within the global fashion ecosystem and asserting its relevance in contemporary culture.

With this partnership, Liverpool FC and Tommy Hilfiger formalise a shared ambition: to merge sporting legacy with fashion credibility, transforming football into a language that speaks as powerfully in style as it does in sport.