Justin Bieber unveils SKYLRK’s new monochrome capsule with Hailey Bieber as the face of the campaign, launching 13 February.
The creative partnership between Justin Bieber and Hailey Bieber enters a new chapter within fashion. The singer has introduced the latest campaign for his label SKYLRK, starring the model in a capsule collection timed to coincide with Valentine’s Day.
Shot in black and white with a lo-fi aesthetic, the imagery hints at a drop rooted in ’90s references. At the centre of the collection is a boxy leather zip-up jacket, styled alongside oversized hoodies, micro-shorts and sport-inspired separates that reinforce the brand’s relaxed identity.
The designs also incorporate one of Hailey’s signature style codes: structured, padded shoulders — a detail frequently seen in her recent looks and now translated directly into the collection. The colour palette remains strictly monochromatic — white, grey and black — balancing everyday comfort with a sharper, more architectural silhouette.
The capsule extends beyond outerwear. It includes beanies, cropped T-shirts, tank tops and booty shorts, alongside accessories such as phone cases and branded sandals, expanding the concept into a full lifestyle offering.
The release confirms SKYLRK’s strategy: building an identity rooted in comfort yet defined by a recognisable aesthetic. Described by the brand as “organic and futuristic”, the collection aligns with the current appetite for elevated basics reimagined with intention.
The capsule will be available online from 13 February, underscoring the intimate tone of the campaign — fashion positioned both as a gift and as an extension of the couple’s personal style.
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