Lily Collins fronts Zalando’s Summer 2026 campaign and debuts as its first global ambassador

Actress Lily Collins leads Zalando’s Spring–Summer 2026 campaign, celebrating the spontaneity of the European summer and its diverse sense of style.

Zalando, Europe’s leading multi-brand fashion platform, has unveiled its new Spring–Summer 2026 campaign with a significant announcement: actress and producer Lily Collins has become the brand’s first international ambassador. The campaign celebrates the vibrant energy of the European summer and the diversity of styles that emerge during the warmest months of the year.

With a cinematic visual narrative, the campaign follows Lily Collins through a series of moments that define the summer season across the continent: discovering a hidden cove, finding a table at a bustling terrace, or simply enjoying the rhythm of a lively square. The concept once again poses the universal question that Zalando has turned into a signature idea: “What do I wear?”, exploring how fashion accompanies the spontaneous plans that shape summer days.

The actress, known for her connection with several European cities such as London and Rome, brings an authentic perspective to that experience. “In Europe you feel a unique energy when the days get longer and everyone comes out into the streets. I love that my first campaign with Zalando captures that authenticity of summer,” Lily Collins explained.

From the brand’s perspective, her selection reflects the spirit they aim to communicate. “Choosing what to wear is a daily ritual that reflects how you want to feel. Lily perfectly embodies that confidence in personal style,” said Sara Spännar, Zalando’s vice-president of global marketing.

The campaign also includes an unexpected cultural nod: the classic song ‘Aserejé’, presented as a symbol of the collective energy that characterises summer in southern Europe. According to Eloisa Siclari, managing director for southern Europe at Zalando, the musical choice connects with the spontaneity and festive spirit that defines how fashion is experienced in Spain.

Directed by Weiland Brothers and photographed by Rosie Marks, the campaign launches today, 9 March 2026, across all Zalando European markets and on the platform’s official website.