Tommy Hilfiger unveils Only in New York, its Autumn 2026 campaign starring Travis Kelce, JISOO, Gigi Hadid and major names from the world of sport.
Tommy Hilfiger transforms one of Manhattan’s most iconic hotels into the setting for its new Autumn 2026 campaign. Titled Only in New York, the American brand brings together Travis Kelce, JISOO, Gigi Hadid, Peggy Gou, Frances Tiafoe and Carmelo Anthony in a story where fashion, music and sport come together through a series of unexpected encounters.
New York’s historic The Plaza Hotel provides the backdrop for the production, photographed by Lachlan Bailey. Tommy and Dee Hilfiger also appear in the campaign, which introduces a new evolution of Prep Made Current, the concept through which the brand continues to reinterpret the traditional codes of American preppy style.
One of the campaign’s leading figures is Travis Kelce. It marks his first major commercial project since the Kansas City Chiefs player was announced as a global ambassador and creative collaborator for Tommy Hilfiger in March 2026.
His journey through The Plaza begins in a look consisting of a grey hoodie and khaki coat. After greeting the hotel doorman, he crosses paths with Peggy Gou, beginning a sequence of scenes designed to capture the feeling that any unexpected encounter can happen in New York.
Kelce is also seen relaxing alongside his Samoyed, Wendy, before sharing one of the campaign’s most cinematic moments with Gigi Hadid. The pair meet inside a lift as the sports star wears a white cable-knit jumper teamed with a navy peacoat. Hadid, meanwhile, begins dancing to the music.
Another major addition to Only in New York is JISOO. Kelce spots the BLACKPINK member in the hotel kitchen while wearing a classic rugby shirt. The South Korean artist continues a partnership that has already seen her front the brand’s Spring and Summer 2026 campaigns, alongside several previous projects for Tommy Hilfiger.
Sport also plays an essential role. Tennis player Frances Tiafoe joins the cast, while former NBA player Carmelo Anthony shares a drink with Kelce. Bringing together personalities from different disciplines reflects Tommy Hilfiger’s intention to connect fashion and popular culture within a single narrative.
The film concludes outside the hotel. Kelce appears wearing a varsity jacket when he unexpectedly encounters Tommy Hilfiger sitting inside a taxi. The designer rolls down the window and the player eventually joins him in the car, bringing the series of chance encounters inspired by the rhythm of Manhattan to a close.
The Tommy Hilfiger Autumn 2026 collection complements this narrative by updating the preppy wardrobe with richer materials and seasonally appropriate textures. Cable-knit jumpers, rugby shirts and varsity jackets are paired with wool peacoats, car coats and lightweight quilted layers.
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